Launch Party in New York City (10/1/2026)

Written By Ed Desser and John Kosner

Celebrating the Release of We’re Live! Inside the BIG Business of Sports Media

Ed Desser and John Kosner celebrated the release of We’re Live! Inside the BIG Business of Sports Media with friends, colleagues and leaders from across the sports media industry.

The gathering brought together many people from Ed and John’s years at the NBA and throughout their careers, including NBA Commissioner Adam Silver, Eric Stern, Mark Lazarus, Jon Miller, David Levy, Marv Albert and many others.

Ed and John also shared a few reflections on the three-year process of writing the book, from dividing up topics and trading chapter drafts to completing the editing, artwork, layout and final production.

Browse photos from the launch celebration below.

Ed Desser and John Kosner https://www.werelivebook.com
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