Inside the Business of Sports Media with Richard Deitsch

Written By Ed Desser and John Kosner

Ed Desser and John Kosner joined Richard Deitsch on the Sports Media Podcast to discuss their new book, We’re Live! Inside the BIG Business of Sports Media, and the forces reshaping the industry.

Drawing on Ed’s experience as an NBA executive who helped pioneer NBA.com and NBA League Pass, and John’s nearly two decades leading ESPN’s digital business, the conversation explores how streaming platforms such as Netflix, Apple TV, Amazon Prime Video and YouTube may influence the future of sports.

They also discuss artificial intelligence, the economics of sports media rights, the value of the WNBA, the possibility of a streaming platform carrying a Super Bowl, ESPN’s talent strategy, the NBA’s volume of programming and several other questions facing the industry.

Listen to the full conversation:

Listen on Spotify
Listen on Apple Podcasts
Ed Desser and John Kosner https://www.werelivebook.com
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