JohnWallStreet Highlights We’re Live! Inside the BIG Business of Sports Media

In his column for Yahoo Sports, “Beauty Brands Are Coming for Sports—and They Want More Than Exposure,” JohnWallStreet highlighted the new book from longtime NBA colleagues John Kosner and Ed Desser. The writeup points to the book’s analysis of how the sports media business is organized, where it may be headed and what those changes mean for career development.

Editor's Note: JohnWallStreet IQ member John Kosner and his long-time NBA colleague Ed Desser have written a book all about the sports media business, "We're Live! Inside the BIG Business of Sports Media." It describes how the business is organized, what's likely to happen going forward and why, with a big emphasis on career development. It's also filled with anecdotes from their respective five-decade careers and is dedicated to their former boss, NBA Commissioner David Stern.